Embracing Legacy with a Modern Twist: Walter Geering’s Relaunch of the Ebony Toiletry Collection

In an era of ever-evolving consumer preferences and growing environmental concerns, it is refreshing to see a brand that embraces its legacy while adapting to the needs of the present. Walter Geering’s relaunch of the Ebony Toiletry collection beautifully combines the remarkable fragrance of Honey & Mango with modern eco-friendly practices. This iconic collection, now crafted from post-consumer recycled plastic, symbolises the brand’s commitment to reducing environmental impact. With a range of products, including shampoo, conditioner, combined hair & body wash, body wash, body lotion, and even a paper-wrapped 15g soap, the Ebony Toiletry collection remains a timeless favourite among various establishments, from hotels and accommodation providers to universities and care homes.

The Evolution of a Legacy

For years, the Ebony Toiletry collection has held a special place in the hearts of Walter Geering’s loyal customers. Its signature scent of Honey & Mango has delighted and captivated users, creating a sense of nostalgia and familiarity. However, the brand recognised the need to evolve and align its practices with the growing concerns of sustainability and environmental consciousness.

Eco-Friendly Practices

With the relaunch of the Ebony Toiletry collection, Walter Geering has taken a significant step towards reducing its environmental impact. The transition to post-consumer recycled plastic for the product packaging showcases the brand’s commitment to sustainability. By utilising plastic that has been recycled, the collection helps minimise the use of virgin materials and reduces the overall carbon footprint. This eco-friendly choice not only benefits the environment but also resonates with the increasing number of hoteliers, and indeed guests and consumers, who prioritise sustainable products.

Modernised Packaging

In addition to the shift towards eco-friendly materials, the Ebony Toiletry collection has undergone a modernisation of its packaging design. The introduction of a flip-top lid on the bottles ensures ease of use and convenience for customers. This updated feature allows for efficient dispensing of the products, enhancing the overall user experience. The sleek and contemporary design of the bottles also adds a touch of sophistication to the collection, making it visually appealing to consumers.

Expanded Product Range

The relaunch of the Ebony Toiletry collection brings with it an expanded range of products to cater to a diverse customer base. Alongside the traditional offerings of shampoo, conditioner, body wash, body lotion, and soap, the collection now includes a combined hair & body wash. This addition provides customers with a convenient option for personal use or as a thoughtful amenity for guests.

Versatility and Timelessness

One of the reasons the Ebony Toiletry collection has maintained its popularity over the years is its versatility. From hotels and accommodation providers to universities and care homes, the collection has found its place in a wide range of accommodation and hospitality establishments. Its timeless appeal and the enduring fragrance of Honey & Mango make it a firm favourite among customers.

Complimentary Dispensers and Miniatures

To further cater to the diverse needs of their customers, Walter Geering continues to offer traditional dispensers that perfectly complement the Ebony Toiletry collection. These dispensers include options for shampoo, conditioner, hand and body wash, and hand and body lotion. The availability of these dispensers ensures a consistent and elegant look for establishments, maintaining the brand’s aesthetic appeal. The availability of both full-size dispensers and miniatures allows customers to choose the most suitable options for their specific requirements.

The relaunch of Walter Geering’s Ebony Toiletry collection signifies the brand’s dedication to embracing its legacy while incorporating modern eco-friendly practices. By transitioning to post-consumer recycled plastic, introducing a convenient flip-top lid, expanding the product range, and providing complementary dispensers and miniatures, the brand successfully adapts to the evolving demands of consumers and the environment. This relaunch solidifies the Ebony Toiletry collection as a timeless favourite, ensuring that Walter Geering continues to delight its customers across various industries, from hotels and accommodation providers to universities and care homes.