Prevented Ocean Plastic (POP): A Promising Step Towards Cleaner Seas and Sustainable Products

Our planet’s oceans are facing a significant environmental crisis due to the accumulation of plastic waste. Addressing this issue requires proactive measures to reduce, reuse, and recycle plastic materials. One promising initiative making strides in this direction is Prevented Ocean Plastic (POP). In this blog post, we will explore what POP is, how it works, its positive impact on preventing plastic from entering our oceans, and its application in manufacturing Walter Geering’s 250ml and 300ml toiletry collections.

What is Prevented Ocean Plastic (POP)?

Prevented Ocean Plastic refers to the plastic waste that is intercepted and prevented from entering marine environments. It encompasses the collection and recycling of plastic materials that would otherwise contribute to ocean pollution. POP represents a collaborative effort involving various stakeholders, including packaging manufacturers, waste management companies, and environmental organizations.

The Process of Prevented Ocean Plastic:

The process of Prevented Ocean Plastic involves several key steps:

1. Collection: POP initiatives focus on intercepting plastic waste before it reaches water bodies. This often involves partnerships with waste management systems, coastal communities, and recycling networks to ensure efficient collection processes.

2. Sorting and Recycling: Once collected, the plastic waste undergoes sorting to separate different types of plastic materials. This step helps in determining suitable recycling methods for each type. Advanced recycling technologies are employed to transform the waste into reusable materials, reducing the need for new plastic production.

3. Product Development: The recycled plastic is then used to create new products, such as packaging materials, bottles, or other plastic goods. This closed-loop system helps to promote the circular economy by reducing the demand for virgin plastic.

Positive Impact on the Environment:

Prevented Ocean Plastic initiatives have several significant benefits for the environment:

1. Marine Conservation: By preventing plastic waste from entering oceans, POP initiatives directly contribute to the conservation of marine ecosystems. This helps protect marine life and habitats that are threatened by plastic pollution.

2. Waste Reduction: The collection and recycling of plastic waste reduce the amount of plastic that would otherwise end up in landfills or incineration facilities. This reduces greenhouse gas emissions and conserves valuable landfill space.

3. Resource Conservation: By recycling plastic materials, POP initiatives contribute to the conservation of natural resources. The use of recycled plastic reduces the need for new raw materials, such as petroleum, used in plastic production.

4. Public Awareness: POP initiatives raise public awareness about the harmful effects of plastic pollution on our oceans. By educating individuals and communities, they encourage responsible waste management practices and promote a shift towards sustainable alternatives.

Application in Manufacturing Walter Geering’s Toiletry Collections:

Walter Geering, a renowned brand in the toiletry industry, has embraced the use of Prevented Ocean Plastic in their manufacturing process. The brand now incorporates POP materials in their 250ml and 300ml toiletry collections. By utilising recycled plastic, Walter Geering reduces the environmental impact associated with traditional plastic production and demonstrates their commitment to sustainability.

Prevented Ocean Plastic (POP) represents a proactive and promising approach to address the pressing issue of ocean plastic pollution. By intercepting, collecting, and recycling plastic waste, POP initiatives contribute to cleaner seas, marine conservation, and resource preservation. The application of POP materials in manufacturing Walter Geerings’ toiletry collections showcases how sustainable practices can be integrated into various industries. As consumers, we can support these efforts by choosing products made from recycled materials, reducing our plastic consumption, and advocating for responsible waste management. Together, we can make a significant impact in protecting our oceans for future generations while enjoying high-quality, sustainable products.

Look out for our these Eco Credential Icons when you shop the site!



With Recycled Wood Pulp & Bamboo

With PCR Plastic

With Prevented Ocean Plastic

With Wheat Straw


With Organic Argan Oil

Vegan Friendly

Not Tested On Animals

Paraben Free

Made In The UK