The Staycation Era: Pushing the Green Agenda in Toiletry Packaging

In a recent interview with Business and Industry Today, Jessica Marson, Head of Sales and Marketing, sheds light on the emerging staycation era and its impact on the toiletry industry. As more people opt for local vacations, there has been a significant shift in consumer behavior, with a growing demand for sustainable and eco-friendly toiletry packaging. Marson discusses the challenges faced by the industry, as well as the innovative strategies being employed to meet these evolving consumer expectations.

The Rise of the Staycation

Marson highlights the increasing popularity of staycations, where individuals and families choose to explore local destinations instead of traveling abroad. This trend has been driven by factors such as environmental concerns, convenience, and cost-effectiveness. With the rise of staycations, the demand for toiletry products has soared, presenting new opportunities and challenges for the industry.

The Green Agenda

One notable consequence of the staycation era is the growing emphasis on sustainability and eco-friendliness. Consumers are becoming more conscious of their environmental footprint and are actively seeking products that align with their values. Marson emphasizes the need for the toiletry industry to adapt and respond to this changing landscape by adopting greener practices.

Packaging Innovations

To address the demand for sustainable toiletry packaging, Marson discusses the industry’s efforts to adopt innovative solutions. Companies are exploring alternatives to single-use plastics and focusing on recyclable, biodegradable, and compostable packaging materials. Marson highlights the importance of collaborating with packaging suppliers to identify environmentally friendly options that maintain product quality and safety.

Consumer Education

Marson stresses the significance of educating consumers about the importance of sustainable packaging choices. By raising awareness and providing information on eco-friendly alternatives, companies can empower consumers to make informed decisions. This education can be achieved through various channels, including product labelling, online platforms, and partnerships with environmental organisations.

Industry Collaboration

The interview emphasises the importance of industry collaboration in driving sustainable change. Marson explains how businesses can work together to share best practices, conduct research, and develop new packaging technologies. Collaborative efforts allow for the pooling of resources and knowledge, ultimately leading to more effective and efficient solutions.

Overcoming Challenges

Marson acknowledges the challenges faced by the toiletry industry in transitioning to sustainable packaging. Balancing cost considerations, maintaining product integrity, and meeting regulatory requirements are complex tasks. However, she highlights that these challenges can be overcome through continuous research, development, and a shared commitment to sustainable practices.


Jessica Marson’s interview with Business and Industry Today sheds light on the growing influence of the staycation era on the toiletry industry and the increasing demand for sustainable packaging. By embracing innovative solutions, educating consumers, and fostering industry collaboration, the industry can successfully navigate the changing landscape and contribute to a greener future. As consumers continue to prioritize sustainability, it is imperative for businesses to proactively adapt and meet these evolving expectations to remain competitive in the market.

Read the interview article here:

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